CTV & FAST Channel Operator  ·  Multiplatform Distribution  ·  Creative Studio

Your brand
belongs on the
biggest screen
in the house.

We put brands inside content people choose to watch — on platforms they keep coming back to.

Coachbuilt gets you there — channels, originals, and the full content operation, all under one roof.

Let's Build. Why CTV ↓
$38B
US CTV Ad Spend in 2026
$47B
Projected by 2028
88%
of US TV Households
Source: eMarketer 2026
The opportunity

CTV is where your audience went.

Streaming is no longer about shows. It’s about channels, ownership, and audience control.

This isn’t a format shift. It’s a behavior shift.

Connected TV is the fastest-growing ad medium in history. Audiences have moved. Attention has moved. Most brand marketing hasn't caught up.

Coachbuilt was built for exactly this moment. We combine the creative agency experience of a major production company with the distribution infrastructure of a CTV platform operator — giving brands a single partner to build, program, and grow a presence in streaming.

  • 01US CTV ad spend hit $38B in 2026 and is headed to $47B by 2028. Brands that move now are building audience assets. Brands that wait are paying someone else's premium.
  • 02Viewers don't skip what they chose to watch. Original content on owned FAST channels delivers engagement that pre-roll and display can't touch — and builds an audience asset that compounds.
  • 03Distribution is a moat. A permanent media asset across Roku, Apple TV, Fire TV, Samsung TV+, and Google TV — reaching 88% of US TV households.
  • 04You need a partner, not a vendor. Content alone isn't a strategy. You need programming, distribution, ad sales, and creative working together. That's Coachbuilt.
How we work

Story. Distribution. Originals.

Three interconnected capabilities that most agencies don't have and most distributors can't offer. Together, they're a complete multiplatform programming strategy.

The Coachbuilt model starts with a high-end original series as the linchpin — a flagship series or branded property that anchors your brand's story. That story then travels: to CTV, to social, to short-form, to brand campaigns. One investment. Every screen. A programming ecosystem that builds on itself.

01
Story
Creative & Strategy

Every effective CTV presence starts with a programming strategy built around your brand, your audience, and your goals. We do the creative thinking before a single frame is shot.

  • Channel concept & positioning
  • Content strategy & editorial calendar
  • Brand voice & creative direction
  • Commercial ideation & scripting
  • Marketing plans for CTV launch
02
Distribution
Platforms & Monetization

We make sure your brand reaches the right audience — through direct ad sales, programmatic strategy, and audience development.

  • FAST channel operation & launch
  • Roku, Apple TV, Fire TV, Samsung TV+, Google TV
  • Direct ad sales & sponsorship
  • Programmatic revenue strategy
  • Audience & analytics reporting
03
Originals
Production & Content

We produce original series and branded content that gives your channel something worth watching — and gives your audience a reason to come back.

  • Original series development
  • Branded entertainment & sponsorship content
  • Commercial & short-form production
  • Creator partnerships & licensing
  • End-to-end post production
What we build

We transform your story into legacy.

01
Cobu

Our flagship FAST network for builders, makers, and the heart of American craft. Already distributed across five major CTV platforms and growing.

CobuTV platform
Watch Now ↗
02
Brand Partners

We work with brands to build a programming presence in streaming — programming, distribution, and direct audience development, all under one roof.

03
Creator Partners

We help creators with proven audiences make the move into connected TV — turning their content into a fully distributed channel with real monetization behind it.

Services

Everything you need.

01
FAST Channel Operation

We operate an ad-supported streaming network across all five major CTV platforms, with our first FAST channel launching now and more to follow.

02
Original Series

Series, short-form, and branded content developed and produced by a team of working showrunners and directors with two decades of experience across every format.

03
Direct Ad Sales

We sell against your inventory directly — connecting brands with your audience through sponsorships, integrations, and custom packages that outperform programmatic rates.

04
Marketing & Growth

Full-funnel marketing plans for CTV channel launches and content releases. Audience acquisition, social amplification, and cross-platform promotion built into every project.

05
Commercial Production

Ideation through delivery. We concept, write, and produce commercials and branded content that work in the CTV environment — where viewers chose to be there.

06
CTV Consulting

Not sure where to start? We audit your current media mix, map the CTV opportunity, and build a roadmap your team can execute — with or without us.

“Great stories don’t interrupt. They invite.”

Coachbuilt Content
Who we are

Decades of
experience.

The Coachbuilt team brings decades of real experience across every part of the content business — production, distribution, advertising sales, talent management, and platform technology. We've run shows, grown revenue from nothing, launched channels, and operated at the highest levels of the industry. We know what works because we've done it.

We are not a startup selling a dream. We are operators who've done the work, on every continent except Antarctica.

Dana Elmquist
CEO

Built media revenue from the ground up — taking WNYC Studios from under $1M to $17M annually, then generating $23M+ in personal billing at PRX. Brings deep relationships across finance, automotive, CPG, and insurance, and leads the business from the front.

Patrick Myatt
Operations

Production veteran who began at James Cameron's Lightstorm Entertainment. Runs the machine that makes the work happen — on time, on budget, at a level that performs. Known for bringing out the human side of every story he touches.

Daniel S. Miller
Content

Creative executive and director with over two decades in film and television. Has produced in 30+ countries across every format. Leads content strategy, original development, and the creative direction of the platform.

Ivey Business School, MBA (2027)

Tim Kessler
Creator Talent & Brands

Two decades managing award-winning content and talent across every major format. Manages Coachbuilt's roster of creators and on-screen talent, and leads brand partnership development across the platform.

Andrei Ionescu
Technology

Hands-on experience building the back-end infrastructure that powers CTV channels and large-scale video platforms. Has architected systems handling millions of streams for connected TV and YouTube-scale distribution.

Josh Otten
Strategy

Decades of media and IP experience mapping where the industry is going before it gets there. Guides Coachbuilt's platform strategy and helps clients find their position in the connected TV landscape.

Get in touch

Let's build
something that
lasts.

Whether you're a brand exploring CTV for the first time or a creator looking to scale, let's find a time to talk about what's possible.

General inquiries
Press & media
Creators & distribution
Are you a creator? Learn more about partnering with Cobu →
Investor inquiry? Learn more about Coachbuilt →